Because of our ongoing presence at the annual Consumer Electronic Show (CES,) and as a courtesy to our various sponsors in the smartphone space, we like to capture and analyze the tweets surrounding all high-profile consumer electronics products.
We’ve examined the first 100,000 tweets that flowed after the Jobs keynote at WWDC. Focusing on the ones specifically mentioning the new iPhone4 — the most prominent mention of a competitive product? The Android-based HTC EVO.
We took a look at the first 1,200 tweets containing mentions of both products, and ran a preference analysis. Here are the results:
40% did not indicate a preference. Typically the tweets ran along these lines:
“HTC Evo or #iPhone4?”
44% preferred the Evo. The most common definable arena deemed superior? Video. Typical tweet?
“I love how the video chat only works on WiFi. Hey #iphone4 fanboys, the HTC EVO 4G does video chat on both 3G and 4G.”
17% Preferred the iPhone4. The most common definable arena deemed superior? Surprisingly, no specific feature emerges as a leader in the minds of those tweeting. Generalities and some aesthetic references seem to be the themes.
“In one weekend, the Android EVO went from cutting-edge to downright prehistoric. #iPhone4 #WWDC”
If brand monitoring in the smartphone space is of interest to you, email me and I’ll send you the raw data. If you’d like an in-depth analysis of any new product, ping me. steve AT parnassusgroup DOT com.
{ 1 trackback }