SXSW: Some Love to our Sponsor Chevy From Ad Age

by Steve Broback on September 24, 2010

As we gear up for The CES Tweet House Sponsored by Chevrolet, I ran across this full page rendering of an Advertising Age article that discussed how big brands fared regarding exposure at SXSW.

The quote that jumped out at me is:

“Chevy was declared the festival’s biggest marketing winner by blogs, Twitter users, and local outlets like the Statesman.” – Advertising Age

We’d be remiss if we didn’t make a note of the Tweet House as a non-trivial participant in Chevy’s marketing plan at SXSW. Christopher Barger, head of social media for GM recently said:

“Our Tweet House sponsorship proved to be integral to our success at SXSW. The Parnassus Group created a terrific venue where we could connect with our friends in the tech and entertainment communities.”

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