Twitter and The NAB Show: What About the Exhibitors?

by Steve Broback on April 5, 2010

As we prepare for our Tweet House party at the Wynn and our session in the Destination Broadband theatre, we’re doing several things to identify who’s going to the show that also leverages Twitter in a big way. One of the many ways we’re doing this is via targeted (and automated) Google searches.

We started by capturing the vendors home page links offered on the NAB Show exhibitor directory, (a total of 1,267.) We then went to Google and searched search within every one of those vendor domains for the term “follow us on Twitter” and analyzed the results (a total of 3,681).

A quick visualization of this count by domain provides us with an idea of what exhibitors are actively promoting their presence on Twitter.

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