As the Executive Director of Digital and Social Media, Christopher Baccus determines and drives AT&T’s social media strategy in the Corporate Communications organization. As such, he is responsible for the identification, evaluation, and implementation of social media for AT&T. This involves the rationalization of diverse types of social media and how they relate to brand reputation, customer engagement, as well as new and emerging social media initiatives that best fit the business goals of AT&T, our customers, and our shareholders.
Christopher also leads the internally-focused Digital Leadership Council. Together, this Council works across AT&T Business Units to identify how to best facilitate external and internal recommendations on digital and social media and how to best integrate into the organization’s social communications plan.
Recently joining AT&T, Christopher’s prior experience includes Vice-President of Digital Brand Strategy at Team Detroit, the Agency of Record for Ford Motor Company, where he led digital strategy for the Lincoln and Mercury brands, The Ford Story, and several Ford campaigns. He has also had responsibility for digital marketing at General Motors and Chrysler. In addition, as Director of Online Collaboration at Pfizer Pharmaceuticals, Christopher pioneered what have now become the primary social media tools utilized by the organization.
Christopher holds a MBA from the University of Michigan and a Bachelor’s Degree in English from Hillsdale College. He currently resides in Dallas, Texas with his wife and identical twin boys. In his leisure time, he enjoys cooking for his family and introducing his sons to the latest technology gadgets and teaching them the inner workings of a car’s engine. Christopher also blogs about automotive marketing at http://www.automarketingblog.com, food at http://www.sustainabledad.com and reviews gas station tacos for Dallas’ D-Magazine Side Dish blog http://sidedish.dmagazine.com.
