We’re excited to announce that the Tweet House will be returning to CES in January 2012 to present the official social media track on Wednesday, January 11th. The registration link for the Tweet House: Social Media Success Stories track will be available from CEA shortly, and when it is, we’ll be posting it here.
(If you’d like to be sent a discount code when the tickets go on sale, you can enter your info into the form at the bottom of this post)
We’ve been working hard to put together a great set of sessions and speakers for this coming year’s presentations and panels. Here is the outline of topics and sessions we will be covering on stage:
If you examine the brands who are truly succeeding at social, there’s a lot of consistency regarding essential philosophy, strategy and tactics. This session will feature the underlying tenets (as well as specific activities and tools) that almost universally enable success.
Connecting with the people who drive the conversation online is becoming more and more important in the age of digital media. Learn how to successfully reach out and cultivate relationships with the people who are right for your organization and products.
Monitor and Engage: Tools, Tips, and Tactics for Staying on Top of the Buzz
Speakers: Steve Broback
As online conversation grows, and consumers increasingly turn to the social arena for research before making purchases, it’s even more important that brand managers stay on top of what’s being said. Learn about the essential tools and techniques for staying in tune with — and acting on — the conversation.
Social Advertising: Launching and Running Ad Campaigns That Get Results
There’s more to social than one-on-one conversation. Platforms like Twitter, Facebook, and LinkedIn offer massive opportunities for large-scale targeted ad offerings. In this session, several leaders in social advertising will teach you how to launch and maintain successful ad campaigns.
How To Build A Strong Community of Customers and Evangelists
Speakers: Marsha Collier
Technology is easy, people are hard. Very few companies have the know-how to attract and grow a community of evangelists around their products. Top community managers will share their experiences and strategies for building a following of engaged fans.
3:50pm – 4:20pm
Process and Execution: Effectively Managing Resources in Social Media Departments
Social platforms are often built first for the individual consumer, not for teams working inside consumer electronics companies. Learn about how successful social media departments manage their resources and what tools and processes they’ve put into place.
4:30 – 5pm
2012 and Beyond: Harnessing New Mobile Technologies and Social Platforms
Trying to stay on top of technology can be like “drinking from a firehose.” Sadly, those who don’t adapt often become extinct. Top bloggers, analysts, and the people developing emergent platforms will take the stage to discuss what technologies and trends will be changing the face of CE in 2012.