For the fourth year in a row, The Chevy Tweet House Panels and tailgate BBQ will return to Austin for SXSW! You can register here. Here are the essential details:
Date: Saturday March 9, 2013
Location: Mellow Johnny’s Bike Shop, 400 Nueces St
Schedule: 2:00 – 4:00pm sessions, 4:00 – 7:00pm Tailgate BBQ
So far, over 1,000 people have signed up to come to the #chevytweethouse at #sxsw. Register and see who’s coming here.
Recent updates:
Dancing with the Stars cast member Mark Ballas to Perform
The Guide App gang is joining us at SXSW. Gui.de helps people discover or create the content they love in the format they want.
The Sessions:
2:00-2:30pm
The Second Screen: How Mobile Companion Devices are Defining Total Customer Experience
Few digitally literate people today are interacting with their television, car, bike, or house without simultaneously engaging with a mobile device. Nielsen reported that during the second quarter of 2012, over 80% of tablet and smartphone owners in the U.S. used their second screen of choice while watching TV. The world’s leading developers are taking advantage of this opportunity by creating innovative and compelling “second screen experiences” to help augment other activities. In this session, our panelists will present how they are developing applications and services that augment other experiences.
2:35-3:05pm
Amplifying Your Message with Integrated Campaigns: How to Make Owned, Earned and Paid Media Work Together
Aristotle said that often “the whole is more than the sum of its parts.” Nowhere is that more evident than in the world of media engagement. Taking advantage of the comparative advantages of various media platforms and using them to enhance and feed each other can yield far greater returns than using each in it’s own “siloed” domain. In this session, our panelists will discuss the tools and techniques they employ to converge traditional media, social channels, cloud-based technologies and mobile platforms to drive their creative and media initiatives.
3:10-3:30pm
What’s the Future of Business? Changing the Way Businesses Create Experiences
Long time Tweet House pal and Altimiter Group analyst Brian Solis has a new book. And as usual, it’s receiving rave reviews from industry leaders. Marc Benioff summarizes it as a guide that “explores the incredible transformation happening in business today, driven by new social and mobile technologies. In the future, successful businesses will be ‘Customer Companies’—companies that connect with their customers, partners, employees, and products in entirely new ways.”
In this session Brian will discuss the core takeaways from the book “What’s the Future of Business: Changing the Way Businesses Create Experiences” and what organizations are best employing the strategies and tactics he covers within.
3:35-4:00pm
The Quantified Self: Is it Really You?
Could your mobile device help you become a healthier and fitter person? Maryam Scoble loves her Fitbit because it helped her lose 32 pounds and two dress sizes last year. Her inspiration is Francine Hardaway who is blazing through on health and fitness trends, looking younger and healthier everyday and trying different wearable devices to monitor her activities. We’ve heard a lot about the quantified self, and Francine is busily trying alternatives. She’s got some advice for you on how much is really quantified, and how well they work.
4:00-4:10pm
Mark Ballas on Fan Engagement with Twitter
In our latest in our ongoing series of talks given by celebrity Tweeters about how they use Twitter to engage and grow their audience, we are happy to have Mark Ballas of Dancing with the Stars fame join us onstage. Immediately prior to his acoustic guitar set, Mark will discuss how he is leveraging Twitter to help him promote his upcoming album.
