Startups and The Fortune 100 Client: How to Approach, Close and Prosper with the Big Customer

by Steve Broback on February 19, 2014

Excited to announce that this is the title for our 3:00pm session at the 2014 #ChevyTweetHouse on Saturday March 8.

Please join us! You can register for free here.

Startups and The Fortune 100 Client: How to Approach, Close and Prosper with the Big Customer
Presenters: Lulu Phongmany, Jamie L Barbour

If you ask the founder of a startup what their dream launch scenario would be, it would likely sound something like this: 1) See high demand for their product quickly, 2) Be cash flow positive from the beginning so to cover the costs of getting off the ground, 3) Experience a strong feedback loop with key customers to ensure proper product development, 4) Have a high valuation at launch so that the founders maximize equity and control while minimizing dilution. While all of the above together might sound like a fantasy to many tech and mobile entrepreneurs, it’s one that can be (and is) experienced by many successful startups.

Chevrolet has made an effort to pursue relationships with innovative technology startups as an effort to stay current with the latest technology. In this conversation, Jamie Barour, Digital Marketing Manager for Chevrolet, will reveal why they aggressively seek solutions from emerging technology ventures, and the techniques that small, entrepreneurial organizations have used to attract, close, and secure enterprises like Chevrolet as a customer.

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