Twitter Strategies and Tactics: What Drives ROI?

by Steve Broback on March 3, 2014

#ChevyTweethouse Session at #SXSW – Saturday March 8, 2014 3:00pm, RSVP here.

Startups and Fortune 500 firms alike are relying more and more on Twitter to engage with customers, create awareness, and drive conversion. Given the limited number of hours in the day, staff on hand, and budgetary constraints, it’s critical that organizations leverage the best techniques and tools available to ensure they get the most out of the platform.

In this session representatives from Twitter and from companies large and small will present case studies and describe best practices that have helped them get the most out of their Twitter investment.

Monitoring and engagement * Creative that drives response * Promoted tweets: What prompts the most clicks/follows/RTs?


Rob Pietsch

Rob PietschRob is Twitter’s director of West Coast sales. Prior to joining Twitter in 2011, Pietsch served as VP of worldwide sales at social video start up Sharethrough and VP of sales, West at Myspace where he was responsible for all revenue generating activities.

Before he jumped into social media, Pietsch spent over 10 years at where his most recent position was chief digital advertising officer for Forbes Media. He was responsible for all sales and marketing activities that drove advertising revenue from, Audience Network and the Business and Finance Blog Network, with revenues growing over 700% from 2000 – 2007.

Shauna Causey

Shauna#Shauna is currently VP of Marketing at UP Global (Startup Weekend, Startup America, Startup Digest) and Founder of

Prior, she was head of Social/Digital at Nordstrom and

Shauna has had the opportunity to work with some of the country’s leading e-commerce and media companies, starting with the Seattle Mariners front office staff when she was 15 years old.

Her experience has been focused on emerging media channels including social and mobile and integrating lean startup (test and learn) methods into the marketing life cycle. Over 15 years of experience, she’s had leadership roles in teams involved with digital media marketing, innovation, strategic planning, community building, public relations and operations.

Shauna currently serves on the Board of Directors of three nonprofits and is a marketing advisor to three startups, the City of Seattle and King County on digital media and innovation initiatives.

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