Twitter Strategies and Tactics: What Drives ROI?

by Steve Broback on March 3, 2014

#ChevyTweethouse Session at #SXSW – Saturday March 8, 2014 3:00pm, RSVP here.

Startups and Fortune 500 firms alike are relying more and more on Twitter to engage with customers, create awareness, and drive conversion. Given the limited number of hours in the day, staff on hand, and budgetary constraints, it’s critical that organizations leverage the best techniques and tools available to ensure they get the most out of the platform.

In this session representatives from Twitter and from companies large and small will present case studies and describe best practices that have helped them get the most out of their Twitter investment.

Monitoring and engagement * Creative that drives response * Promoted tweets: What prompts the most clicks/follows/RTs?


Rob Pietsch

Rob PietschRob is Twitter’s director of West Coast sales. Prior to joining Twitter in 2011, Pietsch served as VP of worldwide sales at social video start up Sharethrough and VP of sales, West at Myspace where he was responsible for all revenue generating activities.

Before he jumped into social media, Pietsch spent over 10 years at where his most recent position was chief digital advertising officer for Forbes Media. He was responsible for all sales and marketing activities that drove advertising revenue from, Audience Network and the Business and Finance Blog Network, with revenues growing over 700% from 2000 – 2007.

Shauna Causey

Shauna#Shauna is currently VP of Marketing at UP Global (Startup Weekend, Startup America, Startup Digest) and Founder of

Prior, she was head of Social/Digital at Nordstrom and

Shauna has had the opportunity to work with some of the country’s leading e-commerce and media companies, starting with the Seattle Mariners front office staff when she was 15 years old.

Her experience has been focused on emerging media channels including social and mobile and integrating lean startup (test and learn) methods into the marketing life cycle. Over 15 years of experience, she’s had leadership roles in teams involved with digital media marketing, innovation, strategic planning, community building, public relations and operations.

Shauna currently serves on the Board of Directors of three nonprofits and is a marketing advisor to three startups, the City of Seattle and King County on digital media and innovation initiatives.


The Collaborative Economy: Opportunities for Startups

by Steve Broback on March 2, 2014

Jowyang#ChevyTweethouse Session at #SXSW – Saturday March 8, 2014 3:30pm, RSVP here.

Social media has changed the face of computing and communications, and how business operates. Jeremiah Owyang, Chief Catalyst and Founder at Crowd Companies, has said that the next phase of social business is the Collaborative Economy, and many major players agree. Patagonia, NBC and scores of others are relying on new CE startups to help them enter new markets and drive new opportunities.

In this session, Owyang will provide a framework for where this is all going, what startups stand to win, and how developers and entrepreneurs can take advantage of this new wave of crowd-centric commerce.


From Apple to Startup: Lessons Learned, and a Sneak Peek

March 2, 2014

#ChevyTweethouse Session at #SXSW – Saturday March 8, 2014 2:00pm, RSVP here. Andy Grignon spent 11 years at Apple, leading the development for products like iChat and Dashboard. He then moved on to join a few co-workers who were selected to launch a new initiative that become later known as the iPhone. After Apple, Andy went to […]

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Planning a Viral Campaign: How Batkid Took Over Twitter

March 2, 2014

#ChevyTweethouse Session at #SXSW – Saturday March 8, 2014 2:00pm, RSVP here. When you think about the top social media campaigns of 2013, no list would be complete without the inclusion of the phenomenal “#SFBatkid” (#Batkid) social media program that award-winning social media agency Clever Girls Collective executed on behalf of their pro bono client […]

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Startups and The Fortune 100 Client: How to Approach, Close and Prosper with the Big Customer

February 19, 2014

Excited to announce that this is the title for our 3:00pm session at the 2014 #ChevyTweetHouse on Saturday March 8. Please join us! You can register for free here. Startups and The Fortune 100 Client: How to Approach, Close and Prosper with the Big Customer Presenters: Lulu Phongmany, Jamie L Barbour If you ask the […]

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Chevy Tweet House SXSW 2014!

February 18, 2014

For the fifth year in a row, the Chevy Tweet House tradition returns to SXSW! You can RSVP here. Once again hundreds of entrepreneurs, geeks, coders, filmmakers, and social media mavens will converge at Mellow Johnny’s Bike Shop to share knowledge, socialize, and party. As usual, you must be on the guest list and carry […]

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Tweet House Pals Converge for Aircraft Carrier Adventure

January 22, 2014

I just landed in San Diego and am on my way to connect with Tweet House pal Rocky Barbanica. Tomorrow he and I, along with 14 other adventure seekers will be off to the carrier USS Carl Vinson thanks to the efforts of long-time Parnassus associates, Guy Kawasaki and our good friend Dennis Hall. First […]

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Mark Ballas to Perform at the 2013 Tweet House in Austin

February 18, 2013

We’re very pleased to announce that singer, songwriter, and multifaceted entertainer Mark Ballas, will be joining us in Austin on March 9 to talk social media, and to perform during our annual Tweet House BBQ. Known for his dynamic energy and bold choreography, Mark stormed the US scene over six years ago, captivating over 20 […]

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Who Started It: The Very First Tweets About Wine

November 8, 2012

There are at least 100,000 tweets a day on average containing the word “wine”. Ever wonder who was the first? Well, wonder no more, as we have the answer below. In honor of our Nov. 10 Tweet House party at the Napa Valley Film Fest (featuring Robert Scoble and Barry Schuler), we’ve analyzed the archive […]

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Join us at the 2012 Napa Valley Film Festival, Saturday, Nov 10

October 17, 2012

The Tweet House is returning to the Napa Valley Film Festival (NVFF) and we’d love to see you there! Like last year, we will be featuring editorial sessions, snacks, a reception, and yes — lots of great wine. Our venue for 2012 is Silo’s Jazz Club, Napa’s hot music venue, located at the Historic Napa […]

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