We’re excited to announce that Sony is joining us in Park City as an official sponsor of our third annual Tweet House party held during the Sundance Film Festival. The best news is that our friends at Sony are bringing along several of their Sony Tablet S devices along with just announced at CES, the brand-new Android Walkman and top-of-the-line Balanced Armature headphones. Guests will also get the chance to take home their own Sony Tablet S.

Tweet House attendees will get an opportunity to play with what CNET said was “…bound to turn heads and win some fans…Sony took its time with the Tablet S, and it shows. The industrial design is smart, and the software refinements are both practical and restrained.”

The art of social media is quickly becoming the science of social media, and SocialFlow is one of the companies leading the charge. We’re glad to have SocialFlow joining us at the Back Stage Tweet House in Park City – their toolset offers a number of very cool ways to optimise your social engagement via Twitter, ranging from guidance on when to time your Tweets to an actual “attention score” metric to help compose your messages.

As Twitter blossoms into a mature platform for communication, companies that rely on data-backed insights to drive their engagement are going to stand out from the crowd. Christian Acosta from SocialFlow will join other thought leaders on a panel at the Tweet House this Friday to discuss the tools and tactics involved in growing and engaging with online communities.

We’re excited to announce that the Screen Actors Guild and Back Stage magazine will be the hosts of the 3rd annual Tweet House in Park City Utah. SAG members, Back Stage readers, and Tweet House partners will converge at McCarthy Gallery on main at the celebs.com studio, where the 2012 Tweet House sessions and party will be held.

Festivities will begin at 4:30pm on Friday, January 20th with panels featuring leaders in social media and the indie film industry. As in previous years, sessions will cover technology-centric subjects such as how social technologies are driving film marketing and creativity. After the sessions conclude party guests will meet and mingle while imbibing in wine, cocktails, and catered munchies.

“Back Stage and Screen Actors Guild both serve thousands of actors, ranging from the beginner to the seasoned pro,” said Back Stage editor Daniel Holloway. “So it makes perfect sense for us to join SAG and Tweet House in celebrating the accomplishments of so many fantastic performers at this year’s Sundance Film Festival.”

“From CES to Comic-Con and SXSW to Sundance, our members have enjoyed a mutually beneficial partnership with Tweet House technologists and we’re pleased to be able to offer this event to our members,” said SAG National Board member and National SAGIndie Committee Chair Abby Dylan.

“Screen Actors Guild has a long-standing relationship with Tweet House and we’re excited to be partnering with them and Back Stage on this event,” added Pamela Greenwalt, Screen Actors Guild executive director, Communications. “Twitter and other social media tools help us better serve our members, and this is a great opportunity to reach our members about how these social technologies can better serve their careers.”

We’re excited to announce that Sony is joining us at CES as an official sponsor of the Tweet House “It Won’t Stay in Vegas” party. The best news is that our friends at Sony are bringing along a couple of their awesome HMZ-T1 Personal 3D Viewer headsets, and will be awarding one to a lucky winner.

Party guests will get an opportunity to play with what Gizmodo called “…one hell of a toy. The sound is good, the video is great and the 3D is far better than what you’re used to at the theater, and even the best 3DTVs.”

The Sony HMZ-T1 provides the equivalent of a 750-inch screen viewed from 20m away and is equipped with virtual surround sound. The virtual screen has been designed to be wider than most peoples field of vision to create a more immersive experience.

Greg Grunberg, best known for starring as Matt Parkman on the NBC television series Heroes, is also an accomplished technology entrepreneur and social geek with over 1.4 million followers on Twitter.

Greg will be joining us for our “Social Media Success Stories” sessions to talk about the lessons learned developing Yowzaa!!, his best-selling smartphone app, how he uses Twitter to drive awareness and sales, and what he sees as the pivotal technology and market shifts that will change the mobile space in 2012.

You can join Greg and us at the Tweet House Presents: Social Media Success Stories sessions in the Las Vegas Convention Center on Wednesday, Jan 11. More details on the sessions and how to buy tickets can be found on the event page here.

Greg’s next film project is End of the World which is in post-production.

Wayne Brady, the popular comedian known for his creative skits on Whose Line is it Anyway? and now as a comedian and the host of Let’s Make a Deal will be heading to 2012 International CES next week.

As it turns out, Brady is an enthusiastic gamer (in fact, EA sports recently pegged him as one of the world’s top 20 most influential gamers) and will come out to walk the show floor and to share his experiences from firing up his own Twitter account.

He’ll be joining us for our Tweet House Presents: Social Media Success Stories sessions in the Las Vegas Convention Center on Wednesday, Jan 11. More details on the sessions and how to buy tickets can be found on the event page here.

Note: If you need to do social monitoring and/or outreach related to the 2012 International CES show you might find our analysis of the twitosphere useful. A detailed summary report of the data described below will be provided to registered attendees of our Social Media Success Stories” seminar at CES on Jan 11. The attendees who have registered specifically for our seminar can email me directly to be sent useful profile info prior to Jan 11. My address is steve (AT) parnassusgroup (DOT) com.

PS: We wince at the term “influencer” – but since it seems to dominate the jargon these days and with SEO being so essential, we decided to run with it.

Overview:

As we prepare for our seminar and OnStar Tweet House party at CES, we’ve been examining hundreds of thousands of tweets and twitter profiles in order to determine who will be headed to Las Vegas for CES, what their interests are, and to what degree they move the needle as far as the social conversation goes.

As with so many of the attendees, exhibitors, and press who are attending CES, we want to make sure we have a firm grasp on who is relevant and pervasive throughout the buzz surrounding CES 2012. We also want to be as aware as possible of our buddies and boosters that will be in attendance.

To help the CE community maximize their success in Las Vegas, we will be talking about this process at our seminar on Jan 11, and updating our readers with our process and results.

For this first post, we’ll provide an overview of the data sets/tables we have created and linked:

Tweets:

Tweets that reference the 2011 expo. Approximately 330,000 tweets from 103,000 unique accounts. Search terms include hashtags like #ces, and other aligned terms such as “CES vegas”.

Tweets that reference the 2012 expo. Updated daily. Approximately 13,000 tweets (as of Jan 2) from 6,500 unique accounts. Search terms similar to the above.

User Profiles with Augmented Data:

Twitter API: To minimize API calls, and because we are more concerned with 2012 than 2011, we have limited our profile captures for the 2011-related accounts to those who issued 3 or more CES-focused tweets. All 2012-related account profiles are being captured. That has resulted in 50,000 complete twitter profiles. Standard profiles captured via the Twitter API include fields like: Name, location, no. of followers, no. they follow, description/bio, how many lists the account appears on, and verification status.

Profiles Augmented with Klout Scores:

All fields captured are described here.

Profiles Augmented with Topical Alignment:

The uclassify.com API’s provide us with strength of alignment to 14 topical areas: Business, Entertainment, Fashion, Finance, Food, Global, Health, Home, Men, Parents, Sports, Technology, US, Women. Peerindex has analyzed the links these accounts tweet out and has provided us with 1,400 different topics those links align to.

Organizational and Personal Affinity:

Followers of @Tweethouse, Parnassus staff, and close friends/partners are contained in a table and linked to the profiles table with username as a linking field. This allows us to see the relevant people who can be reached out to directly via a DM on Twitter.

Tweets referencing us. From a table containing 23,000 references aggregated since 2009.

Geographic Affinity:

Derived from data captured from Twitter API calls, we leverage a subset of the 86,000 Twitter accounts containing “vegas” within the location field. This is reduced to a more manageable/relevant set of 29,000 profiles by limiting the table to those who have tweeted 20 or more times and have 80 or more followers.

We’ve derived many useful insights from these data sets. Posts will follow to describe some of these, and of course we’ll be talking about it in our sessions.

Our Core Toolset:

Topsy
uClassify API
Twitter API
Klout API
Peerindex API
Followerwonk
Tweetreach
MySQL
Excel
FileMaker Pro 11

We’re excited to announce that the Tweet House will be returning to Park City this coming January 20th, at the McCarthey Gallery at 444 Main St.

We’ll be hosting a panel focused on social media and film at 4:30pm on Friday afternoon. The Tweet House cocktail party will take place in the gallery immediately following the session and run until 7:30pm.

Save the date on your calendar, and check back shortly for more information on how to request a spot on the invitation-only guest list.

If you weren’t able to make it to the Buick Tweet House at the Napa Valley Film Festival, that’s OK. You can still catch the action online through our Chill lounge, an innovative streaming platform that allows you to chat and engage around the video you’re watching.

For the lounge, go HERE.

If you’re curious about when things are happening on stage (and by extension, when the stream will be live), be sure to check out the Schedule.

This just in: Gustavo Brambila is bringing a 1977 Grgich Hills Chardonnay and a 1976 Chateau Montelena late harvest Riesling to the Napa #buicktweethouse tasting!