Tweet House http://tweet-house.com Fri, 15 Mar 2013 22:51:23 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 Mark Ballas to Perform at the 2013 Tweet House in Austin http://tweet-house.com/2013/mark-ballas-to-perform-at-the-2013-tweet-house-in-austin/ http://tweet-house.com/2013/mark-ballas-to-perform-at-the-2013-tweet-house-in-austin/#comments Mon, 18 Feb 2013 23:10:10 +0000 Steve Broback http://tweet-house.com/?p=3540

SetWe’re very pleased to announce that singer, songwriter, and multifaceted entertainer Mark Ballas, will be joining us in Austin on March 9 to talk social media, and to perform during our annual Tweet House BBQ.

Known for his dynamic energy and bold choreography, Mark stormed the US scene over six years ago, captivating over 20 million viewers per week on the ABC sensation, “Dancing with the Stars.” Named by Clear Channel as the 2011 “Artist to Watch,” he has emerged as a recording artist, signing a major deal with publishing powerhouse, BMG.

He is currently working on his first solo full studio production album with some of the most influential and respected producers in the music industry. This includes producers from the Timbaland camp such as, Jim Beanz and Wizz Dumb. He has also been working with the Stereotypes and doing co-writes with Jozzy, BC Jean, and Clarence Coffee Jr. Mark has recently opened for Robin Thicke.

Mark recently performed at Will. I. Am’s “Trans4rm” Pre-Grammy party where he shared the stage with the Black Eyed Peas Band. In the same line up was Estelle, Ludacris, Bobby Brown, Alicia Keys, and Will.I.Am.

Mark is a perfect fit for an event that celebrates Twitter and the social Web. He launched his @MarkBallas account almost four years ago, and has organically grown his follower base to over 190,000 fans.

Mellow Johnny’s has a limited capacity and we expect a sell-out crowd, so you’ll want to RSVP here, registrations are sold out!

]]> http://tweet-house.com/2013/mark-ballas-to-perform-at-the-2013-tweet-house-in-austin/feed/ 0 Chevy Tweet House Returning to SXSW 2013 http://tweet-house.com/2013/chevy-tweet-house-returning-to-sxsw-2103/ http://tweet-house.com/2013/chevy-tweet-house-returning-to-sxsw-2103/#comments Mon, 18 Feb 2013 22:47:34 +0000 Steve Broback http://tweet-house.com/?p=3535

For the fourth year in a row, The Chevy Tweet House Panels and tailgate BBQ will return to Austin for SXSW! You can register here. Here are the essential details:

Date: Saturday March 9, 2013
Location: Mellow Johnny’s Bike Shop, 400 Nueces St
Schedule: 2:00 – 4:00pm sessions, 4:00 – 7:00pm Tailgate BBQ

So far, over 1,000 people have signed up to come to the #chevytweethouse at #sxsw. Register and see who’s coming here.

Recent updates:

Dancing with the Stars cast member Mark Ballas to Perform

The Guide App gang is joining us at SXSW. Gui.de helps people discover or create the content they love in the format they want.


The Sessions:

2:00-2:30pm

The Second Screen: How Mobile Companion Devices are Defining Total Customer Experience

Speakers: Nick Pudar, Matt McKenna, Steve Broback

Few digitally literate people today are interacting with their television, car, bike, or house without simultaneously engaging with a mobile device. Nielsen reported that during the second quarter of 2012, over 80% of tablet and smartphone owners in the U.S. used their second screen of choice while watching TV. The world’s leading developers are taking advantage of this opportunity by creating innovative and compelling “second screen experiences” to help augment other activities. In this session, our panelists will present how they are developing applications and services that augment other experiences.

2:35-3:05pm

Amplifying Your Message with Integrated Campaigns: How to Make Owned, Earned and Paid Media Work Together

Andrew Dinsdale

Aristotle said that often “the whole is more than the sum of its parts.” Nowhere is that more evident than in the world of media engagement. Taking advantage of the comparative advantages of various media platforms and using them to enhance and feed each other can yield far greater returns than using each in it’s own “siloed” domain. In this session, our panelists will discuss the tools and techniques they employ to converge traditional media, social channels, cloud-based technologies and mobile platforms to drive their creative and media initiatives.

3:10-3:30pm

What’s the Future of Business? Changing the Way Businesses Create Experiences

Brian Solis

Long time Tweet House pal and Altimiter Group analyst Brian Solis has a new book. And as usual, it’s receiving rave reviews from industry leaders. Marc Benioff summarizes it as a guide that “explores the incredible transformation happening in business today, driven by new social and mobile technologies. In the future, successful businesses will be ‘Customer Companies’—companies that connect with their customers, partners, employees, and products in entirely new ways.” 

In this session Brian will discuss the core takeaways from the book “What’s the Future of Business: Changing the Way Businesses Create Experiences” and what organizations are best employing the strategies and tactics he covers within.

3:35-4:00pm

The Quantified Self: Is it Really You?

Francine Hardaway, Maryam Scoble

Could your mobile device help you become a healthier and fitter person? Maryam Scoble loves her Fitbit because it helped her lose 32 pounds and two dress sizes last year. Her inspiration is Francine Hardaway who is blazing through on health and fitness trends, looking younger and healthier everyday and trying different wearable devices to monitor her activities. We’ve heard a lot about the quantified self, and Francine is busily trying alternatives. She’s got some advice for you on how much is really quantified, and how well they work.

4:00-4:10pm

Mark Ballas on Fan Engagement with Twitter

Mark Ballas

In our latest in our ongoing series of talks given by celebrity Tweeters about how they use Twitter to engage and grow their audience, we are happy to have Mark Ballas of Dancing with the Stars fame join us onstage. Immediately prior to his acoustic guitar set, Mark will discuss how he is leveraging Twitter to help him promote his upcoming album.

]]> http://tweet-house.com/2013/chevy-tweet-house-returning-to-sxsw-2103/feed/ 0 Who Started It: The Very First Tweets About Wine http://tweet-house.com/2012/who-started-it-the-very-first-tweets-about-wine/ http://tweet-house.com/2012/who-started-it-the-very-first-tweets-about-wine/#comments Thu, 08 Nov 2012 01:51:13 +0000 Steve Broback http://tweet-house.com/?p=3386

There are at least 100,000 tweets a day on average containing the word “wine”. Ever wonder who was the first? Well, wonder no more, as we have the answer below.

In honor of our Nov. 10 Tweet House party at the Napa Valley Film Fest (featuring Robert Scoble and Barry Schuler), we’ve analyzed the archive of the earliest tweets for 26 other wine-related words to see who were the true pioneers of wine tweeting.

If you like wine, movies, and Twitter, we hope to see you in Napa this weekend — and for all the tweeteers below, we’ve added your names to the VIP door list. Please join us to drink a toast to your leadership in the realm of wine and social media.

The first tweet ever containing the word “Chardonnay”:

Chenin:

Chianti:

Cinsault:

Rioja:

Healdsburg:

Malbec:

Merlot:

Mourvedre:

Napa:

Oakville:

Pinot:

Riesling:

Rutherford:

Sangiovese:

Sauvignon:

Shiraz:

Sonoma

Syrah:

Tasting:

Tempranillo:

Varietal:

Vermentino:

Vineyard:

Wine:

Yountville:

Zinfandel:

]]> http://tweet-house.com/2012/who-started-it-the-very-first-tweets-about-wine/feed/ 0 Join us at the 2012 Napa Valley Film Festival, Saturday, Nov 10 http://tweet-house.com/2012/join-us-at-the-2012-napa-valley-film-festival-saturday-nov-10/ http://tweet-house.com/2012/join-us-at-the-2012-napa-valley-film-festival-saturday-nov-10/#comments Wed, 17 Oct 2012 19:13:51 +0000 Jason Preston http://tweet-house.com/?p=3343

The Tweet House is returning to the Napa Valley Film Festival (NVFF) and we’d love to see you there! Like last year, we will be featuring editorial sessions, snacks, a reception, and yes — lots of great wine.

Our venue for 2012 is Silo’s Jazz Club, Napa’s hot music venue, located at the Historic Napa Mill, adjacent to the Napa River Inn in downtown Napa.

The NVFF this year will be even more action-packed and star-studded than last year, and we have a discount to offer – $50 off the Festival Pass or Pass Plus, just go to www.napavalleyfilmfest.org and use discount code MP-TWEETHOUSE.

“Napa, film, and tech Innovators? This looks to be the best Tweet House yet — I wouldn’t miss it!”
– Robert “Scobleizer” Scoble

Details:
Date: November 10, 2012
Time: sessions, 2:30pm to 5:00pm — reception, 5:00 to 6:30pm
Location: Silo’s Jazz Club Napa – 530 Main Street, Napa
Admittance:
Passholders are admitted for no charge
Rush Tickets are $20 at the door after Passholders have been admitted

Schedule

2:45 – 3:15pm

Social Campaigns that Work: Lessons from the Wine Industry

Speakers: Jim Sullivan

Given the hyper-competitive nature of the wine business, it’s essential that participants take full advantage of the opportunities offered by social engagement. The winning strategies and tactics used by the more successful players in the field provide lessons for anyone who wants to enhance their visibility, customer satisfaction, drive sales and evangelize their brand. In this session we will discuss the best tools and techniques for creating campaigns that get results.

3:20 – 4:00pm

Is Silicon Valley grabbing the Torch from Hollywood?

Speakers: Barry Schuler

It’s no secret that the sands are shifting constantly and dramatically in the world of entertainment, film, and video. Between the global move to mobile delivery, democratized content creation, IP and patent litigation, file format battles, and a myriad of other accelerants and friction points — it’s clear that the way we create and consume media is undergoing dramatic transformation.

No one understands the opportunity (and turmoil) in this space better than VC Barry Schuler. In his role as CEO of America Online Inc., he was a key player in the merging of AOL’s digital distribution channels and Time Warner’s traditional content business. His current role as managing director of the Draper Fisher Jurvetson Growth Fund has him funding and working closely with some of the most successful players in mobile and social media.

In this panel, Barry will be talking to entrepreneurs in the content and delivery space about what the future holds, and who is best poised to win (and lose) in the years ahead.

4:10 – 5:00pm

The Age of Context: How the Convergence of Social, Mobile, and Big Data are Defining the Future

Speakers: Robert Scoble

Authors Robert Scoble and Shel Israel will discuss their latest book, “The Age of Context,” emphasizing how the convergence of 5 forces — social, mobile, sensors, big data, and mapping will affect community building and management.

For more information about the Napa Valley Film Festival and to see the full Program line up, visit www.napavalleyfilmfest.org

]]> http://tweet-house.com/2012/join-us-at-the-2012-napa-valley-film-festival-saturday-nov-10/feed/ 0 Tweet House Sessions at CES 2013 http://tweet-house.com/2012/tweet-house-sessions-at-ces-2013/ http://tweet-house.com/2012/tweet-house-sessions-at-ces-2013/#comments Wed, 19 Sep 2012 23:06:17 +0000 Steve Broback http://tweet-house.com/?p=3334

Save the date! For our seventh year of party hosting and our third year of official editorial track presenting, we’re headed back to Vegas for the 2013 International CES. Here are the details as we have them so far on our “Innovations in Social Business” seminar scheduled for Jan 10.

Save 25% off of our seminar by entering the code: THSMVIP when you check out!

The Tweet House Presents: Innovations in Social Business

Las Vegas Convention Center, in the North Hall, room N262

It’s no secret that social techniques and technologies are in constant flux — and those who have a handle on the most useful emergent methods have an edge. In this seminar some of the best minds in the social space will discuss what they see becoming relevant in 2013, and how brands, retailers and organizations can best take practical advantage of these shifts in the social landscape.

Top Five Program Topics:

  • Emerging social platforms: which ones show promise to achieve critical mass in 2013?
  • New and improved ways to capture, analyze, and mine social data
  • Staying ahead of the curve: Examining the latest social management tools, services, and API’s
  • How integration = opportunity: Examining the convergence of mobile/location-aware devices with social sharing
  • The innovative organization: How firms and non-profits are adapting to new workflows and commerce opportunities

9:00 to 9:30am

The Age of Context: How the Convergence of Social, Mobile, and Big Data are Defining the Future

Speakers: Robert Scoble, Shel Israel

Authors Robert Scoble and Shel Israel will discuss their latest book, “The Age of Context,” emphasizing how the convergence of 5 forces — social, mobile, sensors, big data, and mapping will affect community building and management.

9:30 to 10:00am

Beyond “Influencers”: New Approaches for Cultivating Advocates and Evangelists

Moderator: Steve Broback
Speakers: Matt Edelman, Marsha Collier

Word of mouth is the most powerful vehicle for marketplace success (or failure!) and shepherding conversation is as much an art as it is a science. We’ll examine the latest in “influencer” identification, prioritization, outreach, and the human side to interaction.

10:10 to 10:40am

Innovations in Social Data and Analysis

Moderator: Steve Broback
Speakers: Warren Whitlock, Dan Zarrella, Shawn Rorick

New APIs, data repositories, toolsets and services are appearing daily. With them — better predictive models and audience analysis can be performed. This session will cover the new, lesser known, and most useful resources available to drive actionable insights and conversion.

10:40 to 11:10am

Social Media Management Systems: What’s the Latest?

Moderator: Blair Poloskey
Speakers: Jennifer McNabb

Whether you’re using an enterprise service like CoTweet or HootSuite or have “rolled your own” system for managing multiple accounts/profiles in a workgroup, this session will cover what enhancements and features will provide the most incremental value over the next twelve months.

11:20 to 11:50am

Follow the Money: Investing in Social Technologies

Moderator: Dave Taylor
Speakers: Thomas Knoll, Randy Glein, Thorsten Claus

A great way to know what’s on the horizon is to tap into the expert VC’s, angels, and accelerators who are funding the future. Our panel of investors will talk about the social and mobile companies they’re backing that will be imminently relevant to our audience.

11:50am to 12:20pm

Growing your Audience: Likes, Follows, and Beyond

Speakers: Jeff Pester, Chris Heuer

While follower counts, retweets and likes are easily measured and provide tangible numbers, they’re not the perfect target, and current methods for creating them are flawed. This session will cover the latest techniques for driving quality — as well as quantity of audience.

]]> http://tweet-house.com/2012/tweet-house-sessions-at-ces-2013/feed/ 0 Tweet House is Headed to A Taste of Napa! http://tweet-house.com/2012/tweet-house-is-headed-to-a-taste-of-napa/ http://tweet-house.com/2012/tweet-house-is-headed-to-a-taste-of-napa/#comments Wed, 11 Jul 2012 01:32:29 +0000 Steve Broback http://tweet-house.com/?p=3329

FDS SmallWe are headed back to wine country! After our great time last November at the Napa Valley Film Festival, we are psyched to be returning to Napa Valley on Saturday July 14 to participate in “A Taste of Napa” — a central destination during the opening weekend of Festival Del Sole.

Festival Del Sole is what Travel+Leisure called “California wine country’s top summer festival,” and will feature musical and stage performances by Hugh Dancy, Minnie Driver, Dennis Haysbert, Michael Keaton, Chris Noth, Amy Povich, the Russian National Orchestra, and dozens of other musical artists.

If you are already signed up to attend the festival, we are hoping to see you at the “Taste of Napa” at the Westin Verasa. We will have a suite there where several festival attendees (and high-profile tweeters) will be joining us. Brian Boitano, Robert and Maryam Scoble, and Rick Bakas are just a few of the people who will party with us on Saturday starting at 11:00am.

Note that if you are registered with the festival to attend the Taste, you automatically have access to the Tweet House.

Details:

Date: July 14th, 11:00am to 2:00pm
Location: Westin Verasa, Napa Valley, CA
Where to sign up: Lowest price for the Taste can be found here.
There are many other festival events and opportunities you can see (and register for) here.

Who’s pouring and serving?

At the Taste of Napa, many of the worlds top wineries and food artisans will be present. (Full list here.) These include:

]]> http://tweet-house.com/2012/tweet-house-is-headed-to-a-taste-of-napa/feed/ 0 Jon Huertas Joins Tweet House Gang at Party to Benefit Navy SEALs http://tweet-house.com/2012/jon-huertas-joins-tweet-house-gang-at-party-to-benefit-navy-seals/ http://tweet-house.com/2012/jon-huertas-joins-tweet-house-gang-at-party-to-benefit-navy-seals/#comments Wed, 13 Jun 2012 23:26:21 +0000 Steve Broback http://tweet-house.com/?p=3297

We had a great opportunity a few weeks back to participate in an event that the Naval Special Warfare Family Foundation organized at the home of Craig and Rebeccca Irving. Their Annual Point Loma Dinner (and auction) raises funds for Naval Special Warfare personnel and their families. (Please feel free to donate here.)

The event was quite the gala affair and featured keynote speaker Geraldo Rivera.

The Tweet House contingent included Twitter maven Jon Huertas – a U.S. Air Force vet — who is widely known for his ongoing role as crime-solving cop Javier Esposito on ABC’s “Castle.”

Here are a few highlights from the evening:

We spy the wine “ring toss” game. Ring a bottle, take it home:

Wine toss


Bottles


Jon takes a few tosses:

Jon toss


We learn why Jon’s nickname is “Hawkeye”. The gentleman in the background was the donor of the wines (and a very nice guy), who we don’t think was prepared for some of his top bottles to leave the party so soon…


Jon win

Jon did extremely well, that 2001 Mouton Rothschild alone is worth $500.00!

Wine win

Some other cool things to bid on included:

Guitars signed by several platinum performers:

Guitars


Lots of impressive weaponry…

Guns

…including one item no auction should be without:

Rifles

Many thanks to the foundation for including us!

]]> http://tweet-house.com/2012/jon-huertas-joins-tweet-house-gang-at-party-to-benefit-navy-seals/feed/ 0 Join us at the Corporate Social Media Summit in San Francisco! http://tweet-house.com/2012/join-us-at-the-corporate-social-media-summit-in-san-francisco/ http://tweet-house.com/2012/join-us-at-the-corporate-social-media-summit-in-san-francisco/#comments Fri, 01 Jun 2012 17:32:00 +0000 Jason Preston http://tweet-house.com/?p=3285

Speakers 2Tweet House Founder Steve Broback will be joining our friends (and previous Tweet House participants) Mari Smith, Sudha Jamthe, Matt Edelman, and Perrine Crampton in San Francisco on June 19-20 at the Corporate Social Media Summit, set to take place at the Hotel Nikko. The two-day conference features a collection of excellent speakers and presenters, including Ted Sapountzis of SAP and Jen McClure of Thomson Reuters.

Steve will take the stage on the second day of the conference alongside Overstock.com Director of Social Media Judd Bagley and Head of New Product Innovation Vikram Raghavan for a session titled: “Leverage social data to drive better product merchandising and learn the customer’s intent to purchase.”

Other sessions include:

  • Lead your enterprise to become a social business
  • I’ve got my fans – now what? Engage your loyalists to keep them coming back to your social sites
  • Create targeted and relevant local social presences as part of a global strategy to exceed business goals and increase local consumer interaction
  • Social ROI in 2012: Add new financial measurement strategies to understand the fiscal impact of social media in your business
  • Case Study: The Case For the Return on Amazing
  • Leverage Social Media to enhance your traditional customer service strategies
  • Uphold the highest brand reputation: use social media to maximize brand engagement
  • Evaluate the social landscape: Assure your valuable time and resources are spent on the channels that drive real results
  • Increase sales and repeat business by incorporating commerce into your social media strategy
  • Get the board on board with social: Communicating with your organization internally
  • Case Study: Build a successful social media team that understands the rules of engagement to better your social media strategy
  • Integrate social into your internal and external CRM strategy to enhance interaction
  • Case Study: How the LA Kings used gamification to increase fan engagement

Check out the conference details, including the full session description, and pick up your registration from their conference site.

Conference discount for Tweet House friends: Save $300 — enter the code “BROBACK” when you register.

]]> http://tweet-house.com/2012/join-us-at-the-corporate-social-media-summit-in-san-francisco/feed/ 0 Tweet House Chevy http://tweet-house.com/2012/tweet-house-chevy/ http://tweet-house.com/2012/tweet-house-chevy/#comments Wed, 21 Mar 2012 05:27:03 +0000 Steve Broback http://tweet-house.com/?p=3242

After hosting our fun “Chevy Tweet House” at SXSW a few weeks back, I’ve been meaning to post a picture of our “Tweet House Chevy” parked outside our office at Thinkspace in Redmond WA. Hoping one day to get our favorite 1964 convertible to SXSW…

Tweet House Corvette

]]> http://tweet-house.com/2012/tweet-house-chevy/feed/ 0 Tony Lucca to Perform at the Tweet House in Austin http://tweet-house.com/2012/tony-lucca-to-perform-at-the-tweet-house-in-austin/ http://tweet-house.com/2012/tony-lucca-to-perform-at-the-tweet-house-in-austin/#comments Fri, 24 Feb 2012 01:07:53 +0000 Steve Broback http://tweet-house.com/?p=3195

SetWe’re very excited to announce that singer, songwriter, and producer Tony Lucca, will be joining us in Austin on March 10 to perform after our daytime festivities wind down on Saturday March 10. The “Tweet House After Dark” presented by Bobsled will commence at 9:00pm on March 10, and run until midnight. Tony will take the stage shortly after the party commences.

We’re more than a little honored that Tony is taking time out of his busy schedule to appear at the Tweet House as he has been in high demand lately since his remarkable recent performance on prime time television.

Tony is a perfect fit for an event that celebrates Twitter and the social Web. He launched his @luccadoes account over three years ago, and has organically grown his follower base to over a half million fans.

Mellow Johnny’s has a limited capacity and we expect a sell-out crowd, so you’ll want to RSVP here.

Many thanks to the Bobsled team and to Tony for making this evening event possible!

]]> http://tweet-house.com/2012/tony-lucca-to-perform-at-the-tweet-house-in-austin/feed/ 0