We’re excited that The Tweet House has been included as an official part of the January Consumer Electronic Show editorial program for 2011. We’re organizing a half-day “mini conference” covering all things Twitter and social. The event is called The Tweet House Presents: Social Media Success Stories, and will be held on January 7.

The folks at CES have asked us to provide five main themes/topics that will define the event. Below is what we’ve come up with:

• Building online followership, fans, and community
• Monitoring and mining, top tools and techniques
• Campaigns and promotions: Appropriate methods that generate results
• Measurement and ROI: What metrics do industry leaders rely on?
• Workflow and staffing: Setting prioritizes and allocating resources

We’d be interested in knowing what we’ve missed here. What major themes would be better? (we’ll be probing for specific sessions later)… Please comment here or tweet us: @tweethouse.

As we look for valid case studies, we’ve been talking with various consumer electronics companies that have effectively navigated the social media space. If you work for with a recognized CE brand and have a story to tell, let us know!

I couldn’t resist. I scanned the cover of one of my favorites (that I bought new in 1971…) after hearing about the recent “banning” of our friends the Suicide Girls by the organizers of Comic-con.

My photoshopping depicts what I playfully guess is the fear being experienced by the SDCC organizers as they ponder the notion of seeing dozens of young, attractive women descend upon the show floor.

This terror apparently is not being experienced by show attendees on Twitter who are largely (ten to one) tweeting in favor of seeing SG at Comic-Con (and will I hope come join them at our party!)

Some of the more prominent (and typical) tweets are listed below:

@halfbrown: @SuicideGirls Banned From Comic-Con? http://ki.am/dsNBcM | They were very professional around my kids @ #EmeraldCityComicon.

@RavenKilna: @SuicideGirls So the booth babe bimbos who are scantily clad are OK but Girls with ink and personalities are not allowed at at SDCC?! ….OK

@DonCarlitos: SuicideGirls Banned From Comic-Con? #ComicCon #comix #censorship #WTF #SuicideGirls #dumbmoves #WonderCon #Glanzer http://bit.ly/bdOI7T

@emixmanav: There is one angry pink-headed bisexual Asian writing very angry letter to Comic Con for taking her fun=@SuicideGirls away. VERY BITTER.

@kmellon: SG are among the least offensive things you can see at SDCC RT @HackinTimSeeley: SuicideGirls banned from Comicon(…): http://bit.ly/cIjbWK

@j9drost: @mattzog You get declined, @Suicide_Girls get declined… the show’s going downhill. Bummer. #sdcc

@blambot: did SDCC wait a whole YEAR to bring it to Suicide Girls attention? Isn’t that something you’d mention AT THE TIME? Fishy.

@GailSimone: SDCC, please reconsider not allowing the Suicide Girls to have a booth. They add to the convention! http://bit.ly/bWYZoA

@Aronhead : I have decided to stand firm in my support of the Suicide Girls. I will not be attending SDCC until they lift the SG ban! Who’s with me?

Because of our ongoing presence at the annual Consumer Electronic Show (CES,) and as a courtesy to our various sponsors in the smartphone space, we like to capture and analyze the tweets surrounding all high-profile consumer electronics products.

We’ve examined the first 100,000 tweets that flowed after the Jobs keynote at WWDC. Focusing on the ones specifically mentioning the new iPhone4 — the most prominent mention of a competitive product? The Android-based HTC EVO.

We took a look at the first 1,200 tweets containing mentions of both products, and ran a preference analysis. Here are the results:

40% did not indicate a preference. Typically the tweets ran along these lines:
“HTC Evo or #iPhone4?”

44% preferred the Evo. The most common definable arena deemed superior? Video. Typical tweet?
“I love how the video chat only works on WiFi. Hey #iphone4 fanboys, the HTC EVO 4G does video chat on both 3G and 4G.”

17% Preferred the iPhone4. The most common definable arena deemed superior? Surprisingly, no specific feature emerges as a leader in the minds of those tweeting. Generalities and some aesthetic references seem to be the themes.
“In one weekend, the Android EVO went from cutting-edge to downright prehistoric. #iPhone4 #WWDC”

If brand monitoring in the smartphone space is of interest to you, email me and I’ll send you the raw data. If you’d like an in-depth analysis of any new product, ping me. steve AT parnassusgroup DOT com.

In preparation for our upcoming Tweet House bash at Comic-con San Diego, we’re doing a deep analysis of those tweeting about the expo. We’ve archived 15,000 tweets that mention Comic-con, and have captured 10,000 related profiles. If you do a word frequency analysis from those profile descriptions, and focus on job-related terms here’s how things shake out in terms of popularity:

1 writer
2 artist
3 student
4 designer
5 editor
6 blogger
7 photographer
8 producer
9 illustrator
10 creator

The number one “writer” in terms of followers is Ryan Penagos, (@Agent_M) who will be joining us at our Party on the 23rd.

We have a lot more data surrounding this market. If you’re involved in an organization interested in understanding or engaging with the Comic-con social audience, let us know. steve AT parnassusgroup etc.

In anticipation of our Tweet House bash at Comic-Con San Diego (you’re invited btw.) We’ve been capturing tweets mentioning the upcoming Comic-Con and analyzing them. Over the past few days, there has been a lot of chatter about The “wooing” being done by Los Angeles towards the organizers of Comic-Con International in hopes of having them relocate northward to the City of Angels.

As we delve into the tweets specifically mentioning this issue, and sending them through our sentiment analysis engine, we see that the twitosphere currently leans heavily toward remaining in San Diego.

Graphical representation the tweets expressing a preference below, raw data can be downloaded here. Note that “Tweet Reach” is a multiplier of tweets times number of followers of each individual author.

Today, April 14, 2010 I’m at Chrip, Twitter’s official developer conference, and it’s a fantastic event so far. Over 1,000 people are filling seats in the room and they served mimosas for breakfast, so what’s not to like?

Biz Stone, co-founder of Twitter and a past Tweet House speaker, shared some official statistics from the Twitter server logs:

Number of registered users on Twitter: 105,779,719
Number of new users added each day: 300,000
Number of unique visitors to Twitter.com per month:: 180,000,000
Percent of unreported traffic through the API: 75%

Those are some incredible numbers.

In anticipation of our session and Tweetup at NAB on April 13, we’ve been capturing and analyzing Tweets about NAB for several weeks. 6,000 tweets have provided us with 875 profiles of people who have Tweeted at least twice about the NAB show.

Culling for job related terms within profiles, here is a look at the frequency of words within them.

Here is a look at all terms within profiles.

As we prepare for our Tweet House party at the Wynn and our session in the Destination Broadband theatre, we’re doing several things to identify who’s going to the show that also leverages Twitter in a big way. One of the many ways we’re doing this is via targeted (and automated) Google searches.

We started by capturing the vendors home page links offered on the NAB Show exhibitor directory, (a total of 1,267.) We then went to Google and searched search within every one of those vendor domains for the term “follow us on Twitter” and analyzed the results (a total of 3,681).

A quick visualization of this count by domain provides us with an idea of what exhibitors are actively promoting their presence on Twitter.

We’re very happy to announce that the Tweet House, presented by Chevrolet, will be coming to South by Southwest on Friday, March 12, 2010.

This one-day event will feature three afternoon sessions, a BBQ where you can take a look at the brand new all-electric Chevy Volt, and an evening party with a live DJ performance.

As with all SXSW parties, we have a guest list. If you want to get in, put your name in early. We’ll be sending out more details as they develop!