The Tweet House Sessions at CES
This Tweet House happened in the past! To see a list of upcoming events, check out our Locations page.
The Tweet House was at CES in full force in January 2011, we’ll be hosting our usual “It Won’t Stay in Vegas” party at the Tweet House, on January 7th, at the Atomic Testing Museum.
During the day on January 7th, from 9am to 1pm, we hosted the official Social Media track for CES in the Las Vegas Convention Center, north hall, room N262.
Check out the videos for the sessions below!
Friday, January 7th, 2011
9:00 – 9:30am
Social Media In Action: Philosophies, Strategies and Tactics That Consistently Win
What are the driving forces behind winning social media campaigns? How do some companies consistently gain followers, earn goodwill, and increase their sales using all kinds of social media tools?
Learn about understanding your audience, fitting the right conversation to the right social tool, and the power of real-world interaction from our panel of successful social media professionals.
9:30 – 10:00am
Measurement and ROI: How To Quantify Costs and Results
Is a strong social media presence worth the time, effort and expense? Can you afford to do what’s required? Can you afford NOT to?
Businesses that start engaging in social media quickly realize that there are many costs involved in executing on a comprehensive social media strategy, ranging from hours (or hundreds of hours) of staff time per week to unexpected infrastructure, hosting, and bandwidth costs.
The benefits of getting into Twitter, Facebook, and other social platforms are equally murky. Tracking new customers through social channels, or even worse, trying to assign a dollar value to each support action taken through Twitter, is a challenge at best.
How do businesses effectively track and quantify the myriad of costs and associated benefits? How do the businesses that don’t do the math reconcile their presence?
In this session our experts will discuss how their companies justify their efforts and how what they’ve learned may apply to other organizations.
10:10 – 10:40am
Campaigns that Connect: What Drives Engagement, Traffic, and Goodwill?
By now almost everyone knows the generalities of social media engagement: it’s about conversation, not messaging — and responding is often better than sitting on the bsidelines. Getting something to “go viral” is the holy grail of your social media marketing strategy. But how do you design a campaign that employs all the right elements?
This panel of practitioners will share their strategies for designing campaigns that drive results: building contests that actually grow followership, designing an ad campaign that resonates in Facebook, and harnessing the power of current conversations.
10:40 – 11:10am
Growing your Community: Fans, Followers, Members, and More
The classic debate: do you want more followers, or do you want the right followers? The answer, of course, is that you want both.
Some companies are very successful at building a fan base in Facebook, Twitter, and now even Foursquare, while others are left in the dust. This session will outline the techniques used by brands that grow massive followerships, and how you can replicate their success.
11:20 – 11:50am
Monitoring and Mining Social Data: Staying on Top of the Conversation
For many companies, listening to what’s being said about them and their competitors can be like drinking from a firehose. For big brands, capturing the conversational data, categorizing it, and gleaning knowledge that leads to appropriate (and timely!) action isn’t easy.
Coupling social data with particular search queries and hard-to-find web monitoring services can create a powerful window into the conversation happening around your brand or product. In this session, learn about the free (and a few fee-based) online tools — and tricks for using them that will help you comb through the data and find the bytes that are important to you.
11:50am – 12:20pm
Workflow and Staffing: Maximizing Impact While Minimizing Effort and Expense
One of the major advantages of using social media platforms for evangelism, support, or research is that most relevant platforms don’t charge for their use. But staff time is a real expense, and following and contributing to the conversation can quickly become a time sink for your organization.
In addition, the whole “social” paradigm implies a one-to-one conversation. In many cases large teams are required to work together on engagements, which Facebook and Twitter aren’t inherently built to support.
This panel focuses on the tools and techniques employed by organizations when looking to effectively utilize social platforms while keeping an eye on the cost of staff time.
12:30 – 1:00pm
Apps, Geo and Mobile: Critical Arenas for 2011 and Beyond
Foursquare, Gowalla, Whrrl, Marco, Glympse, Intersect, Facebook Places, and Twitter are just a few of the services aiming to marry the concepts of geolocation and mobile sharing over the next few years. From the explosive growth and adoption that some of these are seeing, it’s clear that there are very cool developments in store.
As Twitter exploded into the mainstream in 2009, our panel will debate what social and mobile platforms and technologies will likely gain adoption in 2011, and how they can help organizations get and keep customers.