Join us for the OnStar Tweet House at CES 2012
The Tweet House is headed for 2012 International CES in January, and we’ll be hosting our usual “It Won’t Stay in Vegas” party, we’ll be bringing a number of select VIPs to a private dinner function just across from the convention center at the Stirling Club, and for the second year running, on January 11th, from 1pm to 5pm, we will be hosting the official Social Media track for CES in the Las Vegas Convention Center.
On January 11th, 2012:
- 1-5pm – Tweet House Presents: Social Media Success Stories, LVCC North Hall N254 (Buy Tickets)
- 6-8pm – The OnStar It Won’t Stay in Vegas Tweet House Cocktails & Dinner at the Stirling Club (closed guest list)
Sessions on Wednesday, January 11th, 2012
1:00 – 1:30pm
Essentials of Social Success: Winning Strategies, Tools, Tips and Tactics
If you examine the brands who are truly succeeding at social, there’s a lot of consistency regarding essential philosophy, strategy and tactics. This session will feature the underlying tenets (as well as specific activities and tools) that almost universally enable success.
1:30 – 2:00pm
Perfect Pitch: How to Successfully Engage with Bloggers and Influencers
Connecting with the people who drive the conversation online is becoming more and more important in the age of digital media. Learn how to successfully reach out and cultivate relationships with the people who are right for your organization and products.
2:10 – 2:40pm
Monitor and Engage: Tools, Tips, and Tactics for Staying on Top of the Buzz
As online conversation grows, and consumers increasingly turn to the social arena for research before making purchases, it’s even more important that brand managers stay on top of what’s being said. Learn about the essential tools and techniques for staying in tune with — and acting on — the conversation.
2:40 – 3:10pm
Social Advertising: Launching and Running Ad Campaigns That Get Results
There’s more to social than one-on-one conversation. Platforms like Twitter, Facebook, and LinkedIn offer massive opportunities for large-scale targeted ad offerings. In this session, several leaders in social advertising will teach you how to launch and maintain successful ad campaigns.
3:20 – 3:50pm
How To Build A Strong Community of Customers and Evangelists
Technology is easy, people are hard. Very few companies have the know-how to attract and grow a community of evangelists around their products. Top community managers will share their experiences and strategies for building a following of engaged fans.
3:50pm – 4:20pm
Process and Execution: Effectively Managing Resources in Social Media Departments
Social platforms are often built first for the individual consumer, not for teams working inside consumer electronics companies. Learn about how successful social media departments manage their resources and what tools and processes they’ve put into place.
4:20 – 5:00pm
2012 and Beyond: Harnessing New Mobile Technologies and Social Platforms
Trying to stay on top of technology can be like “drinking from a firehose.” Sadly, those who don’t adapt often become extinct. Top bloggers, analysts, and the people developing emergent platforms will take the stage to discuss what technologies and trends will be changing the face of CE in 2012.
OnStar Tweet House Dinner on January 11th, 2012
Cocktails, beer, and wine will be served, and to fit this year’s “magic” theme we’ll have a few magicians roaming around the crowd doing tricks.