Join us for the OnStar Tweet House at CES 2012

The Tweet House is headed for 2012 International CES in January, and we’ll be hosting our usual “It Won’t Stay in Vegas” party, we’ll be bringing a number of select VIPs to a private dinner function just across from the convention center at the Stirling Club, and for the second year running, on January 11th, from 1pm to 5pm, we will be hosting the official Social Media track for CES in the Las Vegas Convention Center.

On January 11th, 2012:

  • 1-5pm – Tweet House Presents: Social Media Success Stories, LVCC North Hall N254 (Buy Tickets)
  • 6-8pm – The OnStar It Won’t Stay in Vegas Tweet House Cocktails & Dinner at the Stirling Club (closed guest list)

Update Jan 4, 2012: Wayne Brady and Greg Grunberg will join the Tweet House Social Media Success Stories seminar for the 2012 and Beyond session at 4:20pm. (Buy Tickets)

Sessions on Wednesday, January 11th, 2012

1:00 – 1:30pm

Essentials of Social Success: Winning Strategies, Tools, Tips and Tactics

If you examine the brands who are truly succeeding at social, there’s a lot of consistency regarding essential philosophy, strategy and tactics. This session will feature the underlying tenets (as well as specific activities and tools) that almost universally enable success.

1:30 – 2:00pm

Perfect Pitch: How to Successfully Engage with Bloggers and Influencers

Connecting with the people who drive the conversation online is becoming more and more important in the age of digital media. Learn how to successfully reach out and cultivate relationships with the people who are right for your organization and products.

2:10 – 2:40pm

Monitor and Engage: Tools, Tips, and Tactics for Staying on Top of the Buzz

As online conversation grows, and consumers increasingly turn to the social arena for research before making purchases, it’s even more important that brand managers stay on top of what’s being said. Learn about the essential tools and techniques for staying in tune with — and acting on — the conversation.

2:40 – 3:10pm

Social Advertising: Launching and Running Ad Campaigns That Get Results

There’s more to social than one-on-one conversation. Platforms like Twitter, Facebook, and LinkedIn offer massive opportunities for large-scale targeted ad offerings. In this session, several leaders in social advertising will teach you how to launch and maintain successful ad campaigns.

3:20 – 3:50pm

How To Build A Strong Community of Customers and Evangelists

Speakers: Marsha Collier, Michael Lazerow, Moderator: Matt Dickman

Technology is easy, people are hard. Very few companies have the know-how to attract and grow a community of evangelists around their products. Top community managers will share their experiences and strategies for building a following of engaged fans.

3:50pm – 4:20pm

Process and Execution: Effectively Managing Resources in Social Media Departments

Social platforms are often built first for the individual consumer, not for teams working inside consumer electronics companies. Learn about how successful social media departments manage their resources and what tools and processes they’ve put into place.

4:20 – 5:00pm

2012 and Beyond: Harnessing New Mobile Technologies and Social Platforms

Trying to stay on top of technology can be like “drinking from a firehose.” Sadly, those who don’t adapt often become extinct. Top bloggers, analysts, and the people developing emergent platforms will take the stage to discuss what technologies and trends will be changing the face of CE in 2012.

OnStar Tweet House Dinner on January 11th, 2012


Doors Open

Cocktails, beer, and wine will be served, and to fit this year’s “magic” theme we’ll have a few magicians roaming around the crowd doing tricks.



A full on buffet (carving station, the works) is unveiled for dinner attendees.


Fireside chat

A quick, intimate conversation in front of the group. Participants TBA.