Chevy Tweet House at SXSW 2012
During SXSW, the Tweet House has a closed VIP guest list and plans for attendance of around 450 celebrities, social influencers, journalists and SXSW attendees. Past guests of the Tweet House in Austin include Pete Cashmore, Robert Scoble, Jamie Lynn-Sigler (The Sopranos) and Adrien Brody.
The Chevy Tweet House will be returning for a third year at South by Southwest in Austin, TX on Saturday March 10, 2012. Doors open at 2pm and the party runs until 7.
As usual, you must be on the guest list and carry your SXSW badge to get in the door.
Mellow Johnny’s Bike Shop features a parking lot (which will be tented) and a unique indoor space that captures the off-beat vibe of the SXSW crowd:
Mellow Johnny’s Bike Shop
400 Nueces St
Austin, TX 78701
2:00 – 2:20pm
Girls Against Boys Tweet House Kickoff
Danielle and Nicole, stars of the SXSW official film Girls Against Boys, join us on stage at the Tweet House to talk Twitter.
2:25 – 2:30pm
Community Manager of the Year
Social Media Explorer Jason Falls and Weber Shandwick EVP Stephanie Agresta will take the stage to talk about the brand new Community Manager of the Year Award.
2:30 – 3:00pm
Scoble and Solis: The Fireside Chat
Brian Solis’s new book “The End of Business As Usual” explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. Come hear Robert Scoble talk with Solis about the issues covered in Brian’s latest published work. They’ll discuss how consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets.
3:05 – 3:50pm
Developing for the Millennial Market: What Drives Downloads
Developers, content providers, and marketers are again dealing with a tectonic shift in audience preferences. Sales of smartphones and tablets have now eclipsed that of PCs and laptops, and much of television watching is now happening on iPads. Leading the charge into this new world of the small screen is the “Generation Y” demographic, which is adopting and engaging with these devices at double the rate of the old-timers.
In this session we’ll see what opportunities exist to drive revenue and engagement in the mobile space, and our panelists will discuss what approaches in the gaming, social, content, and utility domains make for compelling (and irresistibly downloadable) apps.
3:50 – 4:30pm
Anatomy of a Twitter Campaign: Case Studies in Driving Conversion
Twitter is built for viral communication. Tweets are public by default, and the platform has matured alongside all kinds of brand involvement, as customer service accounts turned to Twitter as a way to reach large numbers of people quickly and efficiently. As a result, Twitter has a language and an environment where brands and individuals play nicely together, and the result is a powerful forum for the right companies to spread the right ideas.
Even Twitter’s ad platform works. Engagement levels for promoted tweets are, Twitter’s CEO Dick Costolo says, “incredibly high.” In this panel, Chris Perry and Steve Broback will tell you about their different approaches to marketing on Twitter, what has worked, what hasn’t, and how they’ve gotten the most out of Twitter as a promotional platform.
4:40 – 4:55pm
Getting Funded: What Entrepreneurs Need to Know About Venture Capital
Oren Jacob, best known for his many years at Pixar, recently served as entrepreneur in residence at August Capital — and has now moved on to his newly funded startup ToyTalk. In this conversation Oren will provide entrepreneurs in the audience with some of the key lessons learned as both a VC insider and as someone who’s also been on the “other side of the table.”
Tony Lucca Talks Twitter
Musician Tony Lucca, who takes the stage at 9:30 for a live performance at the Tweet House After Dark, will talk about the way he uses Twitter to connect with his fans.
5:00 – 7:00pm
Chevy Tailgate BBQ at the Tweet House
Following the panel series, The Tweet House and Chevy will host a fun-filled Texas style BBQ and tailgate party in an open air tent adjacent to the main venue. During the Chevy BBQ, a selection of the automotive giant’s concept cars, along with their most technologically advanced and sleekest production vehicles will be on display.